CraftedQ is a full-stack software development consultancy building bespoke computer & mobile software solutions.
CraftedQ wanted to attract qualified customers to its Web Design offering, but struggled to get results using paid ads due to this niche being incredibly saturated online.
During an interactive strategy session, we identified that the health & fitness niche was especially well suited for CraftedQ’s Web Design services. With this knowledge, we developed a unique message, value proposition and offer to gain the attention of gym & health/wellness facility owners. We then built an acquisition system consisting of targeted email & LinkedIn outreach to qualified prospects to drive consultation bookings. We also implemented software to automatically generate website audits for each prospect on auto-pilot, achieving hyper-personalisation at scale.
Within 6 days of launching the acquisition system, CraftedQ amassed over $21,000+ in pipeline value and converted 7x website consultations.
